Most founders know something's wrong.
Few know exactly what.
We help SME founders in Singapore find what's holding their business back — and fix it.
Most of it is fixable. Once you can see it clearly.
What we work on.
Four structured diagnostics and one thing most consultants don't offer — we also build the fix, using AI where it matters.
Where you're losing customers
We map the full journey a customer takes with your business — from discovery to first impression to repeat purchase — and identify exactly where people drop off. You leave with a prioritised report of findings and fixes, not a redesign brief.
How you build your team
We review how you attract, assess, and onboard people — and find where the process relies on gut feel instead of structure. You leave with a hiring and onboarding process that works without you in the room.
What's slowing you down
We map the workflows and handoffs where work gets stuck, delayed, or duplicated, and identify the fixes that will have the most immediate impact. You leave with a prioritised action plan with clear next steps for each item.
What to build and in what order
We help you get clarity on what your product needs to do and for whom — then structure a roadmap you can actually execute. No vague backlogs. No features built without a clear reason.
The tool that fixes it
Sometimes the diagnosis points to something that needs to be built. We build it — payment automation flows, SOP portals, WhatsApp CRMs. Real tools your team will actually use, not prototypes that gather dust. See examples at torrova.com.
Four steps. No surprises.
Every engagement follows the same structure — so you always know where you are and what comes next. We use AI to compress the heavy lifting. Most complete in 3–5 weeks.
We start with a focused conversation to understand the real problem — not just the symptom you came in with.
We go deep into the specific area — CX, hiring, operations, or product — through interviews and process review to map what's actually broken, not just what looks broken.
You receive a clear, prioritised set of findings with the reasoning behind each one. No filler.
We help you implement, or hand off a plan your team can run with independently.
You choose the pathBuilt on doing, not just advising.
Torrance Tai has spent 11+ years inside small and growing businesses across six countries — shipping products, building teams, and fixing operations from the inside. Torrova is the result.
The same patterns kept showing up — in Singapore, across Asia, across industries. Founders doing everything while keeping the team lean. Processes that worked at 3 people, breaking at 8. Products built without understanding how customers actually think. Most of it fixable — once you can see it clearly.
Disciplines
We recognize the patterns.
Across operations, hiring, and customer experience — the same patterns keep showing up. Most businesses we talk to are dealing with at least one of these.
Business Owners 🔒
Sarah, James, Priya, Marcus, Torrova
Sarah
Why do customers just disappear with zero warning 😩 no complaint, nothing. lost 8 clients this quarter and had no idea until i checked the numbers
10:34
James
hiring has been a nightmare 😭 4 months for one role, the person we picked lasted 6 weeks then ghosted. genuinely don't know what we're doing wrong
10:41
Priya
Took 2 days off last month and came back to complete chaos 🔥 everything goes through me and i cannot figure out how to make it stop
11:02
Marcus
We've fixed this same issue twice already and it keeps coming back 😮💨 nobody owns it, nobody remembers what we did. i'm the only one who knows anything
11:19
Happy to jump on a call and dig into any of these.
A few examples.
Selected engagements and tools. More in progress — case studies added as they complete.
Operations · Singapore
Business Diagnostic
Mapped all open issues across the business, identified overlapping root causes, and gave the founder a prioritised sequence. The priority fix: a payment automation system to remove manual admin work and eliminate late-payment chasing.
Founder had a clear plan by end of session. Priority fix implemented the next day.
Internal tooling · Operations
SOP Onboarding Portal
Built a secure portal that documents SOPs and serves as a role-based dashboard — employees and users each see only what's relevant to their role. ChatGPT mini powers search so finding the right process takes seconds, not a Slack message.
Single source of truth for onboarding. No more lost SOPs.
Client intake · SME tooling
WhatsApp Inbox CRM
Built a WhatsApp inbox management tool for businesses handling high message volume. Centralises intake, assigns conversations, and gives teams full visibility across inbound — without changing how clients communicate.
Structured intake for an unstructured channel.
Customer Experience · Advisory
Customer Drop-Off Audit
Mapped the full customer journey for a Singapore business — from first touchpoint through repeat purchase — and identified three stages where silent churn was happening. No complaint signals, just people not coming back.
Prioritised findings report with specific fixes at each drop-off point. Owner had a clear action list within two weeks.
Ready to see your business
more clearly?
We work with a small number of founders at a time. Tell us what's going on — we'll let you know if we can help.